SieMatic presents BeauxArts.02:
A new interpretation of the successful design philosophy
The launch of the BeauxArts collection in the Fall of 2006 was a milestone with SieMatic’s unconventional design interpretation of the classic kitchen. SieMatic established a new standard in the industry and revolutionized kitchen design with this design philosophy, which is refined in the new SieMatic BeauxArts.02. “We took the successful concept of the BeauxArts and expanded it into a lighter and more inear design,” states Mr. Ulrich W. Siekmann, CEO and owner of SieMatic Möbelwerke. “Our BeauxArts is simply the latest – it is a statement of personal style and invites the integration of both elegant kitchen cabinetry and heirloom furniture.” The world premiere of the BeauxArts.02 will be held at the SieMatic-Studio am Neumarkt in Cologne, Germany, and will coincide with the “Passagen 2011” and “imm Cologne 2011” furniture exhibitions.
The Chicago designer, Mick De Giulio, with whom SieMatic collaborated on the first BeauxArts collection, created new elements, materials, colors, door-styles, and proportions. These new elements lend a more linear and lighter appearance while special details add a unique elegance. The symmetry – the repetition f forms, colors and materials – make for an ensemble of placid balance. The philosophy of BeauxArts is characterized by the segmented functional areas – a complete departure of the traditional kitchen layout – which then influences the overall interior design.