Rat für Formgebung / German Design Council
German Brand Award 2016 in GOLD
A brand demonstrates a position; it builds trust and aligns a direction. It also has cultural and economic value and is therefore a key success factor in business. But a brand does not appear out of thin air: The branding process takes time and requires a lot of work, consistent actions, sustained communication, and steadfast adherence to a design language. This perspective has guided the SieMatic brand for the 56 years since it was first established by the company, which was originally founded in 1929.