Valley is a place in the heart of Amsterdam's Zuidas where people live, work and enjoy city life, developed by EDGE Technologies in cooperation with MVRDV Architects and landscape designer Piet Oudolf. The total complex is an exciting mix of first-class offices, a cultural exhibition space, retail units, parking facilities and 200 unique, high-quality rental flats with terraces and loggias that offer spectacular views over Valley, the city of Amsterdam and its green surroundings.
The owner of Valley (RJB Group) and the project developer (EDGE Technologies) issued a tender for the design of the kitchen areas. Several parties, including Eigenhuis Projecten, were invited to present a pitch. Based on an extensive target group analysis, Eigenhuis Projecten developed an alternative scenario with a SieMatic concept in addition to the initial application, which was received enthusiastically. In collaboration with architect HEYLIGERS design + projects and designer Perry Hanssen, 'SieMatic Frame Design' was then developed. Valley will be completed as such in the course of 2021.