The motto "Timeless by Tradition", with which SieMatic is celebrating its 90th anniversary this year, was also the slogan at the "Batibouw" fair in Brussels: For the interested visitor to the fair booth, it was easy to see that transparent textile suspensions formed flowing spatial structures and that the floor plan thematised the number 90.
The visitors' reactions to the "fresh breeze" in the booth concept were consistently positive: no closed frame, but an openly accessible room with three kitchens in which the different style collections merged into one another. The sensitive composition with materials, colors, textures, lighting elements and an inspiring styling presented surprising kitchen designs that particularly appealed to "Generation Y" visitors who prefer high-quality, timelessly elegant, individual and affordable solutions.
Based on what Belgian customers are most interested in, three PURE kitchen designs with a strong urban touch were shown at Batibouw. This makes it possible to experience that different lifestyles can also be perfectly combined and help to express the personal lifestyle of their residents. More than ever, the kitchen is not just a "kitchen", but an important part of the entire living space.