Re-opening of SieMatic Bygdoy allé
In Oslo, the showroom "SieMatic Bygdoy allé" reopened its doors on 10 September after a complete redesign and under a new owner. Morten Winterstad, W-Design AS, welcomed a number of hundred guests to the well-established SieMatic location in the Norwegian capital over three days as part of the Design Fair.
Established location in new hands
Shuttle buses were also on the road on the fair's "Designer's Saturday" to selected stops in Oslo, including the location at Bygdoy allé 54. Four kitchens in the three style collections PURE, URBAN and CLASSIC awaited the visitors; the cooperation partners Bora and Gaggenau presented their latest appliances in the showroom. Culinary highlights were provided by Vladimir Pak, 2017 Sushi World Champion, with finger food and Sommelier Fondberg with wine & drinks. For the owner, it was a successful start after a longer break than planned due to Corona.