Comeback to the land of the pharaohs
After the ceremonial opening of the showroom in Cairo by our partner Solinq, SieMatic is also represented in Egypt again since 2022. The location in the newly opened shopping complex "5A by the Waterway Developments" is perfectly chosen in the direct neighbourhood of a Porsche showroom as well as numerous first-class restaurants.
SieMatic part of "New Cairo"
Numerous enthusiastic guests enjoyed live music, cool drinks and live cooking with the chef Mohamed Salah, who is very popular in Egypt, at the Grand Opening. In the vicinity of the showroom, the modern "New Cairo" district with a projected population of 5 million has been under construction in the south-east of the metropolis of Cairo for several years. The new complex "5A by the Waterway Developments" marks the new business centre of the metropolis within New Cairo. Besides SieMatic, showrooms of other luxury brands such as Armani, Givenchy and Yves Saint Laurent are located here.
The first contact with Solinq, a company of the ASGC Group, happened during a project in Dubai a few years earlier, when ASGC specified SieMatic kitchens through our partner there, Al Gurg Living. As Solinq was active in Egypt and SieMatic was not represented there at the time, an impressive showroom was created in the middle of the pandemic, despite the distance Cairo - Löhne and without the possibility of a personal meeting.