Privacy Policy

The SieMatic Möbelwerke GmbH & Co. KG (hereinafter “SieMatic”) takes your privacy very seriously and adheres strictly to legal regulations. We are committed to your privacy and protecting the confidentiality of your data. The following statement gives an overview this protection and what kind of data is collected for what purpose.

1. Who is the responsible party?
Per the Data Protection Act and the TMG, the responsible office is SieMatic Möbelwerke GmbH & Co. KG, August-Siekmann-Straße 1-5, D-32584 Löhne, Germany.

Responsible for the content: Jörg Overlack

2. Collection of general information
While you access our website, general information that is automatically recorded includes: Name of the webpage and files accessed, date and time of access, volume of data transferred, notification of successful download, browser type and version/release, the user’s operating system, referring URL (previously visited site), IP address and the provider. This is exclusively information that does not identify you personally. We only use this information for statistical analysis, and for the purpose of operating, securing, and optimizing our websites.

3. Handling of personal data
Personal data is information by which a person is identified, or can be identified. This includes name, the e-mail address or phone number. However, data on preferences, interests, memberships or viewed website are also considered personal data. Personal data is only collected by us, and used and disseminated, where allowed by law or with an individual’s consent.

4. Terms for online forms
On our website we collect personal data (e.g. first name, surname, address, telephone number, email address, etc.) in the following cases:

4.1 "Contact" Form
Your data is stored only for processing your request and for possible follow-up questions. If you have agreed to the disclosure of your data accordingly, your data will be forwarded to one of our dealers for contact by telephone or email.

4.2 "Order Brochures" Form
Your data will be used to process your order. If you have consented to the disclosure of your data, your data will be forwarded accordingly to one of our dealers for contact by telephone or email.
Please note that data transmission over the Internet (e.g. when communicating by e-mail or via forms) can have security vulnerabilities. Complete protection of data against unauthorized access by third parties cannot be guaranteed.

5. How long will data be stored?
We adhere to the principles of reduction and economy of data. We therefore store your personal data only as long as is necessary to achieve the specified purposes, or for storage time limits dictated by lawmakers.

6. Your rights of access, rectification, blocking, cancellation and opposition
You have the right at any time to obtain information about your personal data being stored by SieMatic. Likewise, you have the right to rectify, block or, apart from the mandatory data storage for processing transactions, delete your personal data. Please consult with SieMatic’s data protection officers.

7. Use of cookies
Cookies are small text files that are sent from the web server to the user’s web browser and stored on your hard disk for later retrieval. Using the information contained in cookies, we are able to facilitate navigation and the correct display of our website. These records do not contain personal information. There is no consolidation with any personal data that you have made available. You can also view our website without cookies. You can disable the use of cookies at any time via your browser settings. Please note that some features of our website may not work if you have disabled the use of cookies.

7.1. Use of Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies that allow for analysis of use of the website. The information generated by cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

However, when IP anonymization is activated, your IP address will first be truncated by Google within the Member States of the European Union or in other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and truncated there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use the information mentioned to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to the website operator.

The IP address provided by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the use of cookies by adjusting your browser settings: However, please be aware that you may therefore be unable to fully utilize all of this website’s functions.

In addition, you may prevent Google from collecting and processing the data (including your IP address) generated by cookies, as well as the processing of such data by Google, by downloading and installing the browser plug-in available at the following link:

As an alternative to the browser plug-in or for browsers on mobile devices, please click this link to prevent Google Analytics data collection within this website in the future. An opt-out cookie will be stored on your device. If you delete your cookies, you must click this link again to reactivate.

7.2. Use of Google AdWords
This site uses Google AdWords, Google Analytics, and Google AdWords Conversion Tracking. Google AdWords stores a cookie for conversion tracking on the hard disk of your computer (here called a "conversion cookie") when you click on an ad delivered by Google. These cookies expire after 30 days and are not used for personal identification. If you visit certain pages on our site, Google may recognize that you clicked on the ad and were proceeded to the page. The information obtained through conversion cookies is used to create statistics for AdWords customers using conversion tracking. We use these statistics to see the total number of users who have clicked on the Google-linked ad and have viewed a page with a conversion tracking tag. However, we do not obtain any information that makes it possible to personally identify users. We cannot match the obtained data to specific users.

In addition to conversion tracking, we also use the following functions: Remarketing, Targeting groups with common interests, Customized target audience with common interests, Ready-to-buy target audience, Related target audience, Demographic and geographic targeting

With Google's remarketing feature, we can reach users who have already visited our website. We can thus present to our advertising target audience who have already shown interest in our products or services. AdWords also determines the common interests and characteristics of the users of our site through Google's advertising network ("Display Network") over the past 30 days, as well as through the contextual search engine. Based on this information, AdWords can then find new potential customers for marketing purposes whose interests and characteristics are similar to those of our site users. Target-group-specific remarketing is achieved through the combined use of cookies such as Google Analytics cookies and Google DoubleClick cookies.

For more information about Google AdWords terms of use and privacy, please visit this link:

7.3. Use of Google DoubleClick
We use Google's DoubleClick feature on our websites to evaluate the use of the website and to allow Google and other advertisers working with DoubleClick to provide user-relevant advertising. A cookie is installed on the hard disk of your computer. This cookie is used to assign a pseudonymous identification number to your browser, as well as to collect information about the advertisements displayed in your browser. The information collected by the cookie about your use of websites is usually transferred to a Google server in the USA and stored there. Based on the information collected, your browser’s interest-relevant categories are then assigned. These categories are used for interest-based advertising.

In addition to changing your browser settings, you can also use a browser plug-in to permanently disable the DoubleClick cookie. The plug-in keeps your browser in the opt-out setting, even if you delete all cookies. The browser plug-in for permanent deactivation is available here:

By using our website, you consent to the use of the DoubleClick cookie and the collection, usage and storage of your data in the manner described above. You also agree that your data will be stored in cookies beyond the end of the browser session, which may be recalled at your next visit to the website. You may revoke this consent at any time with future effect by deleting the DoubleClick cookie and with the permanent deactivation.

7.4. Use of
This page uses the tracking tool to randomly record select individual visits (only with an anonymous IP address). This creates a log of mouse movements and clicks with the intention to play a random sampling of individual visits to find potential improvements for the site. The information is not personally identifiable. You can disable random recordings of your visits on all sites using the tools at the following link:

7.5. Use of Facebook Website Custom Audiences
This site uses “Website Custom Audiences,” a service of Facebook Inc. in Menlo Park, USA ("Facebook"). Facebook collects information and uses it to present to you on future visits to Facebook interest-related advertiser on behalf of the operator of this website. To prevent information about your visit to this site from being transmitted to Facebook, please log off of Facebook before visiting this website.

For more information about how Facebook handles your personal information, see the Facebook Data Usage Guidelines.

8. Integration of services and content by third parties
It may happen that this website may incorporate third-party content, such as maps from Microsoft, or graphics from other websites. This usually requires the collection of the user’s IP address by the providers of this content (hereafter referred to as “third party”). The IP address makes it possible for the third party to send content to the user’s browser; the IP address is thus necessary for the presentation of that content. We strive to only provide these IP addresses to respective third parties for the delivery of content. However, we have no control over whether the third-party uses or saves IP addresses for statistical purposes.

9. Social media
Social plug-ins from the providers listed below are used on our website. The plug-ins are marked by a corresponding logo. These plugins may be used to send information to the service provider, which may include personal data, and may be used by the service provider. We prevent the unconscious and unintended capture and transfer of data to the service provider through a 2-click solution. In order to activate a desired social plug-in, it must be activated by clicking on the corresponding button. Only with this plug-in activation activating is information capture and transmission triggered. We do not collect any personal data via these social plugins or their use.

We have no influence over which data an activated plugin collects and how this is used by the provider. At present, it must be assumed that a direct connection to the provider's services will be established and at minimum the IP address and device-related information will be collected and used. There is also the possibility that service providers will try to store cookies on the computer used. You can find out which concrete data is collected and how this is used by referring to the privacy policy of the respective service provider. Note: If you are simultaneously logged into Facebook, Facebook can identify you as a visitor to a particular page.

We have integrated the social media buttons of the following companies on our website: Facebook Inc. (1601 S. California Ave - Palo Alto - CA 94304 - USA), Pinterest Inc. (808 Brannan Street - San Francisco - CA 94103 – USA)

10. Changes to our privacy policy
We reserve the right to adapt this statement on occasion so that it can always meet current legal requirements or reflect changes to our privacy policy services. The new Privacy Policy Statement would then be available on your next visit to our site.

11. Questions for the data protection office
If you have further questions or suggestions regarding data protection, please contact our Privacy Officer, Mr. Andreas Durnio: [email protected]

Löhne, Mai 2017


Please note important legal information about the content and the availability of these webpages, for copyright and external links.


Contents of this website
The contents of this website are created with great care. However SieMatic accepts no responsibility for the completeness and current accuracy of the content.

Availability of the website
SieMatic will endeavor to provide service without interruption. Despite all diligence, downtime cannot be eliminated. SieMatic reserves the right to alter or discontinue service at any time. We cannot take responsibility for incorrectly created files or formats, interruptions, or other disruptions.

All content, images and structures of this website are protected by copyright and ancillary copyright. Publication on the World Wide Web or in other internet services does not provide consent for any other use by third parties. Any use not permitted under German copyright law requires the prior written consent of SieMatic Möbelwerke GmbH & Co. KG.

Notice regarding external links
SieMatic is a content provider according to § 7 paragraph 1 of the German Telemedia Act for its "own content" that it provides for use, in accordance with general laws. Our own content is to be distinguished from cross-references (“links”) to content provided on third-party websites. These links are used by SieMatic to make “external content” available for use. By links, we refer for “living” (dynamic) references, whose content can change. SieMatic checks the external content for possible civil or criminal liability. However, we do not continually check the contents to which our links refer for changes which might result in a new liability. If SieMatic finds out or is informed that a specific offer to which we have provided a link results in a civil or criminal liability, SieMatic will remove the link to this offer.

Google Conversion Tracking
We also use Google Conversion Tracking as an AdWords customer, an analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, "Google"). Google AdWords will place a cookie on your computer ("conversion cookie") if you have reached our website through a Google ad. These cookies expire after 30 days and are not used for personal identification. If you visit certain of our pages and the cookie has not yet expired, we and Google can recognize that someone has clicked on the ad and was forwarded to our page. Each AdWords customer receives a different cookie.

Cookies cannot be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers can see the total number of users who clicked on their ad and were forwarded to a conversion tracking tag. However, they do not receive any information that allows users to be personally identified. If you do not want to participate in the tracking process, you can also refuse the placement of a cookie, for example by using a browser setting that deactivates the automatic setting of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain "".

We are using remarketing technology by Google (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, "Google"). Through this technology, users who have visited our websites and online services and who have shown interest are advertised to again by targeted advertising on the pages of members of the Google Partner Network. The advertising is displayed using cookies. These are small text files that are stored on the user's computer. With the aid of the text files, the user’s behavior can be analyzed during the website visit and then used for targeted product recommendations and interest-based advertising.

If you do not wish to receive any interest-based advertising, you can disable the use of cookies by Google for this purpose by accessing the page at Alternatively, users can disable the use of third-party cookies by visiting the disable page of the Network Advertising Initiative (

By using our services, you agree to the processing of the anonymous data collected about you in the manner described here and for the aforementioned purpose. Please note that Google has its own privacy policies that are independent of ours. We assume no responsibility or liability for these policies and procedures. Please check your Google privacy policy at

User cookies are set by our advertising partners (Google). These cookies are also un-personalized. They are used, for example, to tailor products and services to you and to create appropriate advertising. Google users can disable and customize Google Display Network settings through display ad settings:

Google Account
If you have a Google Account or have signed up for a Google service, Google compares your clicks on paid ads with your geodata in the Google Search to determine whether you are visiting an AXA agency after accessing a SieMatic website. The results of these comparisons are made available to AXA in an aggregated form with no personal references made available to optimize internet presence. The comparison is only made if you have switched on the location services of your smartphone. For details, please refer to Google's Privacy Statement:

DoubleClick/DoubleClick Floodlight by Google
DoubleClick is a service of Google Inc. ("Google"). DoubleClick by Google uses cookies to present relevant advertising to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which ads were displayed in your browser and which ads were viewed. The use of DoubleClick cookies (Floodlights) allows Google and its affiliate sites to advertise on the basis of prior visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google for evaluation to a server in the USA and stored there. A transfer of the data by Google to third parties takes place only on the basis of legal regulations.

By using our website, you agree to the processing of data collected about you through Google and the above-described manner of data processing as well as the stated purpose. You can prevent cookies from being saved by setting your browser software accordingly. For more information about DoubleClick privacy, visit

In addition, you can prevent Google from collecting and processing Google's data related to your use of the website, as well as processing it through Google, by visiting, where you can download and install the browser plugin available under Display Settings, Extension for DoubleClick Deactivation. However, if the user objects to the use of the DoubleClick DART cookies, to disable Google cookies the user must follow these instructions: