A new opulence. A new simplicity. A new world.
Löhne, in September 2022 | Following the world premiere at the Milan Design Week 2022, kitchen specialists, journalists and friends of interior design are, as part of the SieMatic ID Days 2022, embarking on an emotional journey in the "August-Wilhelm Siekmann Forum" into the new SieMatic Mondial style world. A world which, with its visionary design language taken from the simplicity of geometric forms and the opulence of expressive materials, provides an inspirational insight into the future of premium and luxury SieMatic kitchens. At the centre of East Westphalian furniture manufacturing and at the heart of the German kitchen industry, SieMatic has transformed its in-house exhibition into a global stage for the presentation of new and innovative products and concepts.
In the last few years, the perception of luxury has undergone a fundamental shift.
Since the luxury consumers of today and the choices they make are continually raising the bar, we are experiencing a new and evolving definition of luxury. This concept of luxury is concerned less with superficial status symbols which customers wish to own and far more with who they wish to be. They want to be inspired by brands and to feel emotionally drawn to them. Brands that help them to express their own individuality. Brands that share their own understanding of values, and that incorporate values with which they can identify. This shifting, evolving world of luxury and lifestyle has motivated SieMatic to develop a contemporary luxury kitchen concept which gives customers the opportunity to express themselves with the greatest possible degree of individuality. The new SieMatic Mondial style world, with its visionary design language, combines the simplicity of geometric forms with the opulence of expressive materials to form an experience which appeals to all the senses at once. The fascinating interplay of material, form and colour lends the kitchen an astounding presence, while at the same time allowing it to blend in with the surrounding architecture.
"Milan is famous around the globe as a centre for fashion and design, and the Salone del Mobile in June was the fitting platform for a live reunion after such a long time and all the challenges of the pandemic. It was a real joy presenting the next steps in the development of our brand and products to an international audience. And now it is an even greater pleasure to provide an inspirational insight into the future of SieMatic in our own exhibition rooms measuring over 1,600 m²."
André Backemeier, SieMatic Creative Director
Founded in 1929 as August Siekmann Möbelwerke, today SieMatic is an established luxury brand across the world. The brand name was coined in the 1960s by August-Wilhelm Siekmann, a visionary who was also responsible for the handle-free kitchen. The SieMatic 6006 and SieMatic SL are still seen as iconic in the history of kitchens, thanks to their revolutionary design and high level of functionality. The focus of the international manufacturer has now shifted to holistic interior design concepts which are continually setting new standards in aesthetics, individuality and functionality. The latest examples are the SieMatic SLX, an elegant new interpretation of the handle-free kitchen, and the new SieMatic Mondial style world.
The full press release can be found down in our download area: