The SieMatic Möbelwerke GmbH & Co. KG (hereinafter “SieMatic”) takes your privacy very seriously and adheres strictly to legal regulations. We are committed to your privacy and protecting the confidentiality of your data. The following statement gives an overview this protection and what kind of data is collected for what purpose.
Security and Protection of Your Personal Data
We consider it our primary task to maintain the confidentiality of the personal data you provide us and protect it from unauthorized access. That is why we take the greatest care and use the most up-to-date security standards to guarantee the maximal protection of your personal data.
As a private-law company, we are subject to the provisions of the European General Data Protection Regulation (GDPR) and the regulations of the German Federal Data Protection Act (Bundesdatenschutzgesetzes or BDSG). We have taken technical and organizational measures to ensure that we and our external service providers respect the regulations regarding data protection.
Notice of Data Controller
The controller for the data processing of this website is
SieMatic Möbelwerke GmbH & Co. KG
32584 Löhne, Germany
Telephone: +49 (0)5732 8489-692
Fax: +49 (0)5732 67-297
“Controller” means the natural or legal person which, alone or jointly with others, determines the purposes and means of the processing of personal data (for example, names, email addresses, or similar).
1. Personal Data
“Personal data” means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
“Processing” means every operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
3. Restriction of Processing
“Restriction of processing” means the marking of stored personal data with the aim of limiting their processing in the future.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
6. Filing System
“Filing system” means any structured set of personal data which are accessible according to specific criteria, whether centralized, decentralized or dispersed on a functional or geographical basis.
“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
“Recipient” means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
10. Third Party
“Third party” means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
“Consent” of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
II. Lawfulness of Processing
Processing shall be lawful only if and to the extent that there is a legal basis for the processing. In accordance with point (a) of Article 6(1) GDPR, a legal basis for processing can be, specifically:
- the data subject has given consent to the processing of his or her personal data for one or more specific purposes;
- processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
- processing is necessary for compliance with a legal obligation to which the controller is subject;
- processing is necessary in order to protect the vital interests of the data subject or of another natural person;
- processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
- processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
§ 1 Information About the Collection of Personal Data
(1) In the following, we provide information about the collection of personal data upon the use of our website. Personal data include all data that can be personally referenced to you such as name, address, email address, user behavior.
(2) Legally Mandated Data Protection Officer
We have appointed a Data Protection Officer for our company.
SieMatic Möbelwerke GmbH & Co. KG
Data Protection Department
32584 Löhne, Germany
Telephone: +49 (0)5732 8489-692
Fax: +49 (0)5732 67-297
(3) Upon contacting us via email or a contact form, we will store the data you share with us (your email address and, if applicable, your name and telephone number) in order to answer your question. We will delete the data collected in this context after the purpose is no longer necessary or will limit their processing if legal retention requirements apply. The processing of this data is necessary to process your request and any subsequent order. The data processing shall be carried out in accordance with Article 6 (1) (a) of the GDPR.
(4) If we make use of contracted providers to carry out individual features of our offering or would like to use your data for advertising purposes, we will inform you in detail about the respective activities below. This will include specifying the established criteria for determining how long we will store your data.
§ 2 Your Rights
(1) You have the followings rights in relation to us regarding the personal data concerning you:
– The right to access
– The right to rectification or erasure
– The right to restriction of processing
– The right to object to processing
– The right to data portability
(2) You additionally have the right to lodge a complaint with a supervisory authority for data protection about our processing of your personal data.
§ 3 Collection of Personal Data During Visits to Our Website
(1) If you visit our website for purely informational purposes, meaning you do not register or provide other information to us, we collect only the personal data transmitted to our server by your browser. If you would like to view our website, we collect the following data which are technically necessary for us to display our website and to ensure its stability and security (legal basis is sentence 1 point [f] of Article 6 GDPR):
– IP address
– Date and time of request
– Time zone difference to Greenwich Mean Time (GMT)
– Content of the request (specific page)
– Access status/HTTP status code
– Respective volume of data transferred
– The website from which the request originates
– Operating system and its interface
– Language and version of browser software
(2) In addition to the data named above, we store cookies on your computer when you use our website. Cookies are small text files that are stored on your hard drive and attributed to the browser you are using and that transmit certain information to the site that places the cookie (in this case, us). Cookies cannot run programs or infect your computer with viruses. They serve to make our Internet offering more user friendly and effective overall.
a) This website uses the following types of cookies, the scope and functionality of which are explained in the following:
– transient cookies (see b)
– persistent cookies (see c)
b) Transient cookies are automatically deleted when you close your browser. They include, in particular, session cookies. Session cookies store a so-called session ID that allows different requests from your browser to be attributed to the same session. This makes it possible to recognize your browser if you return to our website. Session cookies are deleted when you log out or close your browser.
c) Persistent cookies are automatically deleted after a preset period of time, which can differ from cookie to cookie. You can delete the cookies at any time in the security settings of your browser.
d) You may configure your browser settings as you like to, for example, block third party cookies or all cookies. We advise you that you may not be able to use all features of this website if you block cookies.
g) The Flash cookies that we use are not captured by your browser but rather by your Flash plugin. We also use HTML5 storage objects that are saved on your end device. These objects store the required data independently of the browser you are using and have no automatic expiry date. If you do not wish for any Flash cookies to be processed, you must install a corresponding add-on, for example, “Better Privacy” for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the “Adobe Flash Killer Cookie” for Google Chrome. You may prevent the use of HTML5 storage objects by selecting the private mode in your browser. We additionally recommend regularly deleting your cookies and browsing history manually.
(4) Use of Google Analytics:
a) This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses so-called “cookies,” text files that are stored on your computer and make it possible to analyze your use of the website. The information generated by the cookie pertaining to your use of this website is usually transmitted to and saved on a server operated by Google that is located within the United States. If IP anonymization has been activated on this website, your IP address will nevertheless first be truncated within Member States of the European Union or in other contract states to the agreement on the European Economic Area. Only in exceptional cases is your complete IP address transmitted to a Google server in the United States, where it is then truncated. On behalf of the operator of this website, Google will use this information to analyze your use of this website, prepare reports about activities on the website and to provide further services to the website operator connected to the use of the website and of the Internet.
b) The IP address transmitted by your browser in the framework of Google Analytics will not be linked to other Google data.
c) You can prevent cookies from being saved to your device by using the corresponding setting in your browser software; we would like to explicitly state, however, that you may not be able to completely use all of this website’s features if you deactivate cookies. You may further prevent the data that is generated by the cookie and the data relating to your use of the website (including your IP address) from being collected or processed by Google by downloading and installing the browser plugin available at the following link: tools.google.com/dlpage/gaoptout.
d) This website uses Google Analytics with the extension “_anonymizeIp.” This extension truncates IP addresses before they are further processed, preventing data from being linked to a specific person. Insofar as the data gathered from you can be linked to a specific person, this link is immediately removed and the personal data thus quickly deleted.
e) We use Google Analytics in order to analyze and regularly improve the use of our website. The statistics we gain help us to improve our offering and make it more interesting for you as a user. For cases of exception in which personal data is transmitted into the United States, Google has agreed to be subject to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is sentence 1 point (f) Article 6(1) of the GDPR.
g) You may also deactivate the use of Google Analytics for this browser on this website by clicking this link. This will save an opt-out cookie in your browser. If you delete the cookies in this browser, you must click the link again.
(5) Use of Google Tag Manager
c) The legal basis for the use of Google Analytics is sentence 1 point (b) Article 6(1) of the GDPR. The Tag Manager is necessary for this page to function.
(6) Integration of Google Maps
a) On this website, we use services provided by Google Maps. This allows us to display interactive maps directly in our website and makes it possible for you to easily use the map function.
c) You will find further information about the purpose and scope of the data collection and its processing by the plug-in provider in the Privacy Statements of the provider. In these statements, you will also find further information about your rights in this regard and settings options you may choose to protect your privacy: www.google.de/intl/de/policies/privacy. Google processes your personal data in the United States, among other locations, and has agreed to be subject to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.
(7) Google Remarketing
b) You may also deactivate the use of Google Remarketing for this browser on this website by clicking this link . This will save an opt-out cookie in your browser. If you delete the cookies in this browser, you must click the link again.
d) The legal basis for the use of Google Remarketing is sentence 1 point (f) Article 6(1) of the GDPR.
(8) Use of “Optinmonster”
a) This website uses Optinmonster software from Retyp LLC, Florida, USA to provide additional information to users in “layers” and conduct customer surveys. We can then use statistics to improve our offers and make the website more interesting to you as a user. The legal basis for use is Article 6(1)(f) DSGVO or Article 6(1)(a) DSGVO in the event of personal data voluntarily entered by the user. The basis for data processing in a non-member country is a data processing contract.
c) You can also disable Optinmonster for this website on your browser by clicking this link. An opt-out cookie is then stored on your browser. If you clear your browser cookies, you must click the link again to opt out.
d) Third-party provider privacy information is available at optinmonster.com/privacy/
(9) Use of ActiveCampaign
a) This website uses ActiveCampaign software from ActiveCampaign, Inc., Illinois, USA. ActiveCampaign provides a marketing platform that makes it possible for their clients to contact customers (e.g. by email), understand how their customers interact with these communications and other content, and tailor marketing to their customers’ interests. The legal basis for use is Article 6(1)(f) DSGVO or Article 6(1)(a) DSGVO in the event of personal data voluntarily entered by the user. The basis for data processing in a non-member country is the Privacy Shield Agreement. www.privacyshield.gov/participant.
c) You can also disable ActiveCampaign for this website on your browser by clicking this link. An opt-out cookie is then stored on your browser. If you clear your browser cookies, you must click the link again to opt out.
d) Third-party provider privacy information is available at www.activecampaign.com/help/privacy-policy/
(10) LinkedIn Pixel
In order to design and further optimise our marketing campaigns in a needs-based manner and to measure their conversion, we use an individual so-called visitor action pixel from LinkedIn, LinkedIn Corporation, Mountain View, CA 9.5.2008 (hereinafter "LinkedIn") on the basis of Art. 6 para. 1 lit. a DSGVO in conjunction with Art. 25 para. 1 TTDSG. § Section 25 (1) TTDSG, we use an individual so-called visitor action pixel from LinkedIn, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter "LinkedIn"). This allows us to track the behaviour of site visitors after they have been redirected to our recruiting pages by clicking on a LinkedIn ad. This allows us to evaluate the effectiveness of our LinkedIn ads for statistical purposes and optimise future advertising measures. The following information in particular is processed during the deployment: Timestamp, referrer URL, campaign-related information (in particular specification of the impression, form field, activated button) and demographic information such as job title, seniority, company, company size, location and country.
(11) Use of CrazyEgg
a) This website uses CrazyEgg software from CrazyEgg Inc., California, USA. We use the software to record individual visits and visually evaluate how you use the website. Usage profiles are created using pseudonyms.
The legal basis for use is Article 6(1)(f) DSGVO.
c) You can also disable CrazyEgg for this website on your browser by clicking this link. An opt-out cookie is then stored on your browser. If you clear your browser cookies, you must click the link again to opt out.
d) Third-party provider privacy information is available at www.crazyegg.com/privacy
(12) Pinterest Conversion Tracking and Remarketing:
a) We use the remarketing and conversion tracking feature of Pinterest Europe Ltd., Ireland. This feature is designed to show interest-based ads to visitors to the Pinterest network websites. The website visitor’s browser stores so-called “cookies,” text files stored on the user’s computer that make it possible to recognize when they visit Pinterest. On these pages, visitors may then be presented with ads that relate to the content the visitor previously visited on websites that use the Pinterest remarketing feature.
b) You can disable the use of Pinterest Pixels for your browser on this website by clicking this link. An opt-out cookie is then stored in your browser. If you clear your browser cookies, you must click the link again to re-opt out.
c) Third-party provider privacy information is available at policy.pinterest.com/de/privacy-policy
d) The legal basis for use of Pinterest remarketing is Article 6(1)(f) DSGVO.
(13) Facebook Remarketing:
b) You may also deactivate the use of Google Analytics for this browser on this website by clicking this link. This will save an opt-out cookie in your browser. If you delete the cookies in this browser, you must click the link again.
c) Information about the Third Party Provider: Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland. Settings: www.facebook.com/settings/ads
d) The legal basis for the use of Facebook Remarketing is sentence 1 point (f) Article 6(1) of the GDPR.
(14) Use of Matelso:
a) Our website uses a service provided by Matelso GmbH, Stuttgart. This allows us to optimize the effectiveness of our advertising efforts by assigning your call to a specific advertising activity. If you call a telephone number connected to us by Matelso, information about the telephone call will be transmitted to a web analysis service (Google Analytics) utilised by us. Matelso also reads cookies and/or other parameters of the website you visit, for example: referrer, document path, and remote user agent. These parameters are set by our analysis service. The corresponding information is processed by Matelso according to our instructions and is stored on servers in the EU. You can prevent the storage of cookies by setting the current browser software accordingly; however, we would like to point out that you may not then succeed in benefitting from the use of all the functions on this website.
b) In addition, you can disable the use of Matelso in the browser you are using whilst on the website by clicking the relevant link. In this instance, an opt-out cookie is stored in your browser. If you delete your cookies in the same browser, you will need to click the link again.
c) The legal basis for the use of Matelso is Article 6 (1) (1) (f) of the DSGIs.
d) For more information, please visit: https://www.matelso.de/privacy.
(15) Utilization of Google Optimize:
1. This website utilizes Google Optimize, an analysis service provided by Google Inc. Optimize enables us to test new modifications to the website on a selection of users and thus contribute to the improvement of our offer.
2. Google Optimize utilizes cookies that make it possible to recognize users and display consistent versions of the website on return visits. The data are communicated to Google Analytics (see section on Google Analytics) and processed there for subsequent analysis. The reports themselves do not contain any personal data.
3. The data are communicated to Google Servers in the USA. The basis is Google Privacy Shield certification https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI
4. You can disable Google Optimize on this device and for this website by clicking on this link. You may have to repeat this action on other devices. You can prevent cookies from being saved to your device by using the corresponding setting in your browser software. Deactivating cookies may, however, prevent the use of several features of this (and other) websites.
(16) Making an appointment with Acuity Scheduling
c) Information from the third-party provider on data protection can be found under https://acuityscheduling.com/privacy.php.
a) We use Satismeter, a service of SatisMeter s.r.o., Česká 1113/1, Prague 5, 158 00, Czech Republic to conduct customer satisfaction surveys according to the NPS method.
b) Satismeter processes the customer rating and transmits it to ActiveCampaign together with the ActiveCampaign ContactID.
c) As part of the Marketing Automation, this processing is subject to the Marketing Automation consent according to art. 6 par. 1 letter a) of the DSGVO.
d) Further information: https://www.satismeter.com/privacy-policy/
(18) Visual Website Optimizer
On our website we use the Visual Website Optimizer (VWO) tool, a service provided by Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India (hereinafter "Wingify"). We use the service to perform so-called A/B tests and other optimisation activities. This service collects and analyses data concerning the use of the website. This may include the collection of personal data such as IP address, device and browser type as well as usage behaviour.
The data processing is based on Art. 6 para. 1 lit. a) DSGVO. The data collected in this manner by Wingify is stored for 100 days and then automatically deleted.
You have the right to object to the data collection at any time. You can deactivate the data collection using the VWO tool using the following link: https://vwo.com/opt-out/. Alternatively, you can also adjust your browser settings to block data collection by the VWO Tool.
§ 4 Collection of Personal Data When Visiting Our Facebook Fan Page
The following notice contains information from us about the collection of personal data when using our Facebook fan page.
(1) Operator and Controller:
- The Operator and Controller of the fan page is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland and SieMatic Möbelwerke GmbH & Co. KG, August-Siekmann-Straße 1–5, 32584 Löhne, Germany, telephone: +49-5732-670, fax: +49-5732-672-97. The Controller of the fan page is further the “Controller” under privacy law, meaning the natural or legal person that, alone or jointly with others, determines the purposes and means of the processing of personal data (for example, names, e-mail addresses, or similar).
- The Data Protection Officer for SieMatic Möbelwerke GmbH & Co. KG can be contacted as follows:
SieMatic Möbelwerke GmbH & Co. KG
Data Protection Department
32584 Löhne, Germany
- The Facebook data policy can be found here: https://www.facebook.com/policy.php. Inquiries regarding your rights can be submitted here: www.facebook.com/help/contact/367438723733209
(2) Categories of personal data:
The following categories of personal data are processed when visiting our Facebook fan page:
- Forename, surname
- Date of birth
- E-mail address
- Facebook username
- Comments on the fan page
(3) Scope and purpose of processing:
Facebook uses your personal data to improve the advertisements that Facebook distributes over its network. Furthermore, Facebook creates statistics regarding visits to the fan page, which are also provided to us. We use the processed data and the data provided by Facebook for the purpose of marketing our products and services. We obtain knowledge about the number of people visiting our fan page and of the profile data shared through Facebook. This gives us the possibility to ascertain how successful our fan page and our marketing on it are. Our interest in this is advertising our products and services more specifically and supplying functions that may be interesting and useful to the visitors of our fan page. Throughout this, we do not obtain any direct knowledge of the identity of people visiting our fan page since the statistics created are provided to us exclusively on an anonymous basis. We do not have access to the data underlying them.
(4) Legal grounds for processing data:
Your personal data is processed for advertising and marketing purposes. The legal grounds for this are provided in Article 6(1)(f) GDPR.
- We use the insights function provided by Facebook for the operation of our Facebook fan page. This function provides us with anonymous, statistical data regarding the visitors to our fan page. Cookies are stored on your computer for this purpose when you use our fan page. Cookies are small text files that are stored on your hard drive and matched with the browser you are using and that transmit certain information to the site that sets the cookie (in this case, Facebook). Cookies cannot run programs or infect your computer with viruses. They serve to make our fan page more user friendly and effective overall.
- Our fan page uses so-called persistent cookies. Cookies that are set are automatically deleted after a period of two years.
(6) Disclosure of data:
It is possible that Facebook Inc., based in the United States, may process outside the European Union information collected on the Facebook fan page. Facebook Inc. is subject to the Privacy Shield agreement between the US and EU, under which it is obliged to comply with European privacy specifications.
We do not disclose your personal data.
(7) Your rights:
- You may exercise the following rights owed to you by us and Facebook regarding personal data concerning you:
- Right to access
- Right to rectification or erasure
- Right to restriction of processing
- Right to object to processing
- Right to data portability
- You additionally have the right to lodge a complaint with a supervisory authority for data protection about processing of your personal data.
- Facebook users can adjust the advertisement settings (https://www.facebook.com/ads/preferences) in their Facebook user account to influence the extent to which their user behavior can be recorded on our Facebook fan page. You can obtain further information about your rights on Facebook through the following form: https://www.facebook.com/help/contact/367438723733209
§ 5 Processor
Our service providers (processors) include agencies, printing companies, letter shops, call centers, logistics companies and data centers, as well as providers of advertising, IT and analysis. Our providers are prohibited from processing your data for any purpose other than that which we have agreed. We have concluded agreements with these providers regarding the processing of data on our behalf (Article 28 GDPR).
§ 6 Objection to or Withdrawal of Consent for the Processing of Your Data
(1) If you have given consent for your data to be processed, you may withdraw that consent at any time. Such a withdrawal of consent affects the permissibility of processing your personal data after you have communicated it to us.
(2) To the extent that the processing of your personal data is supported by a balancing of interests, you may object to the processing of your data. This is the case where the processing is, in particular, not necessary for the performance of a contract with you, which we will indicate in each of the respective descriptions of functions. In making such an objection, we ask you to explain the reasons why we should not process your personal data the way we did. In the case you submit a reasoned objection, we will examine the facts and either stop processing/adjust how we process your data or present compelling legitimate grounds for why we may continue to process your data.
(3) Obviously you may object at any time to the processing of your personal data for purposes of advertising and data analysis. You may informs us about your objection via the following contact information:
SieMatic Möbelwerke GmbH & Co. KG
Data Protection Department
32584 Löhne, Germany
Telephone: +49 (0)5732 8489-692
Fax: +49 (0)5732 67-297
If you have decided to stay in contact with us, you agree that we may regularly send you helpful tips, kitchen planning recommendations, invitations and news about SieMatic products without obligation. This includes, in particular, the following information and occasions for contacting us:
- Our regular newsletter
- Tips for kitchen planning and further information on special kitchen styles and other SieMatic products
- Discount and/or coupon promotions
- Information and forms for special offers and events
- Consulting packages and our digital kitchen primer
- Checklists and brochures
- Kitchen style quiz
- Digital kitchen consultations
- Registration for Concierge Service
- Customer satisfaction surveys
To register, you must provide us with your e-mail address. You can voluntarily provide us with additional information, such as your name or telephone number. The registration takes place in a so-called double opt-in procedure. After registering on our website, you will receive a confirmation e-mail from us in which you must confirm your registration once again. This entire process is documented and saved. This includes the storage of the registration and confirmation time as well as your IP address. The collection of this data is necessary so that we can trace the processes in the event of misuse of the e-mail address and therefore serves as a legal safeguard.
The information will be made available to you either by us, SieMatic Möbelwerke GmbH & Co. KG, August-Siekmann-Straße 1-5, 32584 Löhne, Germany, or by our local retailer, where you have left your data to contact us. You can revoke your consent at any time without giving reasons. To do so, please use the unsubscribe button in the respective e-mail or contact our data protection officer: firstname.lastname@example.org.
The legal basis for the processing of your data, if you have given your consent, is Art. 6 para. 1 lit. a GDPR. Your data will be processed via a server of Active Campaign LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA (hereinafter: "Active Campaign") in the USA and stored there. When you open an email sent by us via Active Campaign, a file contained in the email (a so-called web-beacon) connects to Active Campaign's servers so that the data relating to the email, in particular information about the respective communication, name, email address, opening and click rates, IP address, browser type and operating system is processed by Active Campaign's servers and stored there. In this way it can be determined whether an e-mail has been opened and which links have been clicked on, if applicable. For technical reasons, this information can be assigned to you as the recipient. However, it is not our intention to monitor you as an individual user. The evaluations allow us to recognis the reading habits of our users in principle and to adapt our content to all users or to send different content according to the interests of our users. They therefore serve exclusively as a tool for the statistical analysis of our mailing campaigns. The results of these analyses can thus be used to make our campaigns more attractive, avoid harassment and better adapt future newsletters to the interests of the recipients. We have concluded a contract with Active Campaign for the processing of orders in accordance with the EU standard contract clauses in accordance with Art. 28 GDPR to guarantee the security of this data processing. Additional information about Active Campaign and data protection at Active Campaign can be found in the provider's data protection statement and in the more detailed explanations on DSGVO and GDPR-Compliance. If you have any questions about data processing at Active Campaign, you can also contact Active Campaign's data protection officer directly: email@example.com.
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