SieMatic participated at a joint "Made in Germany" booth sponsored by the German government – the first joint booth abroad for the German furniture industry since the start of the pandemic – with a presentation spanning 70 m². Its two exhibits were the handle-free SieMatic SLX, which received five different awards and which was shown at the KBIS in Hazel Brown Oak Veneer, as well as a handle-free SieMatic S2 in Rose Gold Brushed Metallic – the SieMatic handle-free classic which has become a beacon for the entire industry.
Fair team of SieMatic USA welcomes countless kitchen specialists, project developers and media representatives
Individual, customised interior design concepts for kitchens are the wish of international customers and also increasingly popular during the pandemic. The kitchen business boomed in 2021, despite all the familiar challenges, and SieMatic recorded a disproportionately high increase in its core markets which was easily into double figures. The USA is the second largest kitchen market worldwide and for SieMatic traditionally one of the most important. It is also a market which still has great potential in the premium and luxury segments. After two years of restricted travel and cancelled exhibitions, SieMatic was finally able to present two different handle-free design concepts to American experts at the KBIS 2022 trade fair from 8-10th February. The Kitchen & Bath Industry Show (KBIS) is the largest North American exhibition for the kitchen and bathroom industries. The organisers, National Kitchen & Bath Association (NKBA), welcomed over 70,000 visitors to the Orange County Convention Center in Florida.
"We are so overwhelmed, our objectives of finding new partners, strengthening the SieMatic growth strategy in North America, and intensifying our cooperation with NKBA, were all well and truly fulfilled." Murrad Sher, CEO & President SieMatic North America