The secrets of SieMatic. Revealed at the Milano Design Week 2024.
Löhne, 16th April 2024 | It is with great joy and some surprising new additions that SieMatic is embarking on the Milano Design Week. As a cultural hotspot for art and design, fashion and innovation, Milan is a microcosm of Italian culture. It can look back on a rich history of world-famous architecture and art, while at the same time being a catalyst for new ideas. Could there be a better backdrop to the visionary developments found in the new generation of SieMatic kitchens than this place full of hidden treasures, where exciting avantgarde lifestyle meets timeless elegance? The Milan flagship store SieMatic Monte Santo is packed with aesthetic highlights and functional surprises just waiting to be discovered, but its focus is the new handleless SieMatic S2 generation with fascinating innovations such as SieMatic SecretSpace and SecretService.
SieMatic Monte Santo, Viale Monte Santo 8, 20124 Milan Porta Nuova
16-21.04.2024, daily from 10:00 a.m.; 16.+19.04., 6:00-9:00 p.m. cocktails (open to all)
17.+18.04., 6:30-10.00 p.m. special events (by invitation only)
Inventive genius meets artistic soul.
For creatives and interior design specialists worldwide, the Milano Design Week is the ultimate design event and experience, where international designers and brands present their pioneering innovations. Once again, SieMatic will be firing the imagination and redefining the limits of excellent craftsmanship, functionality and world-class design.
If one wished to sum up the SieMatic brand in just a few succinct words, they would have to be: innovative, inspiring, fascinating. And once again SieMatic is reinforcing its three words at the Milano Design Week. International anticipation surrounding the new features and the S2 Next Generation is immense. These innovations had their world premiere at the SieMatic Interior Design Days in September and are either already available or will be ready to order in the coming weeks.
SieMatic can be found in 75 countries, all with very different cultures and a wide variety of cooking and eating habits. The comprehensive, innovative new products should surprise and inspire kitchen specialists and planners alike. In particular the new handleless SieMatic S2 generation with all its secrets and extra functionality. Not to mention a wealth of new features and products waiting to be experienced.
SieMatic has a long tradition of inspiring people with fascinating kitchen concepts. It is the soul and identity of the company. The customers around the world, with their ever growing and changing needs and their high standards, are always the focus. It is for them that SieMatic wishes to create very special experiences.
SieMatic has a long tradition of inspiring people with fascinating kitchen concepts. It is the soul and identity of the company. The customers around the world, with their ever growing and changing needs and their high standards, are always the focus. It is for them that SieMatic wishes to create very special experiences.
"The SieMatic S2 Next Generation, with its iconic design, new materials and surfaces, precise finishes, and innovative functions such as SieMatic SecretSpace and SieMatic SecretService, is truly captivating. With its variability, personalisability and durability of design, it will be a source of great joy to its users. With the new S2, SieMatic has made its timeless handleless classic kitchen even more inviting, enabling it to be further integrated in the living space." Jörg Overlack, Head of Brand & Corporate Communication
A magical interplay of the visible and invisible.
The new SieMatic S2 generation unites in spectacular design the visible and invisible to create a new icon of quiet luxury, a sublime status symbol, which is far more than just the sum of its parts. In a magical interplay of interior and exterior, every detail tells a fascinating story of astounding beauty, functional marvels and meticulous craftsmanship. With the flick of a wrist, closed pieces of furniture are transformed into decorative shelves, hobs are hidden below sliding countertops, appliances are stashed within elegant cabinets, or entire kitchen segments are concealed behind sliding folding doors.
Visible and invisible – the new SieMatic S2 maximises reduction to the essential. Rotating cabinet elements and flat drawers within S2 recess channels can be integrated invisibly, whereas the sophisticated combination of matt aluminium titanium, oak hazel brown, ceramic storm gris, fishbone tarsie veneer and contrasting velvet matt black for the recess channels, cabinets and plinths is just one example of an exciting and visible range of high-quality materials and carefully selected colours. Kitchen lovers have new possibilities to create their own, unique living space with a restrained, elegant aesthetic which subtly accentuates the interior design without overemphasising the genius of its functionality.
True luxury is defined not by numbers, but by experience. When everything appears to be interconnected in an elevated harmony, a special magic ensues, visibly and invisibly. Behind the elegant fronts of the tall, wall and base cabinets in gold bronze aluminium, behind the warm brown selected from over 2,000 special colours within the SieMatic Individual Colour System, and behind the dark flamed walnut veneer, the pioneering innovations SecretSpace, SecretService and MultiMatic from SieMatic are just waiting to be revealed.
Cabinet elements in anodised gold bronze aluminium and with polished, slender profiles caress full-height elegant glass cabinets with mirrored back walls. In central position within the room, the island in SQ velvet matt lacquer is both the control centre of the kitchen and the area where everyone can congregate and enjoy the space. The tall cabinets on the right in dark flamed walnut with a vertical veneer house some of the appliances and conclude with a SieMatic SecretSpace tall cabinet which can change between being a decorative open shelf element and a closed cabinet protecting its precious contents. The new SieMatic S2 generation only reveals its hidden secrets and talents when you take a closer look. A door covertly designed to blend in with the kitchen conceals a wet kitchen, utility room and pantry.
The full press release can be found down in our download area:
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